Wellnesse: 2024 Hair Care and Oral Health Products Review

Wellnesse by Wellness Mama Katie Wells offers all-natural hair care and oral health products that help users look and feel their best while maintaining a commitment to eco-friendly consumerism.

Full Disclosure

The Wellness Mama, Katie Wells, recently released her new line of oral care and hair health products under a new brand name of Wellnesse.

In the age of the paradox of choice, it can be hard for consumers to find the hair products that best suit their type of hair and their specific hair-care needs. Over-saturation in the beauty and upkeep markets means that users might search and search, only to find their curly hair largely underrepresented among popular brands. The struggle is even more clear for users who have specific needs but want to keep their products all-natural.

Wellnesse creates natural hair products with a surprising versatility and variety. Developed by author and podcast personality Katie Wells, Wellnesse offers a number of essential toothpaste and hair products. The main goal of Wellnesse is to create products that are all-natural but maintain the same level of efficiency as popular non-natural brands. Eco-friendliness is another major cornerstone of the philosophy driving Wellness; their products are completely sustainable.

As an example, consider Wellnesse's glycerin-free, fluoride-free, eco-friendly toothpaste, Wellnesse Whitening Toothpaste. Wellnesse claims their toothpaste is “the first natural toothpaste that works as well as traditional toothpaste.”

For the discerning consumer with an eye to the nature of ingredients and source of their products, Wellnesse might just provide a versatile, effective alternative to the problems perpetuated in much of the oral and hair-care industries.


What is Wellnesse?

The Wellness Mama, aka Katie Wells, created Wellnesse natural products that are safe, high quality, and responsibly sourced. The beauty company intends to create sustainable and natural products that can rival the traditional leaders of the hair and oral-care markets –  without sacrificing the efficiency of their product line.

According to a recent press release, Wellnesse's main goal is to maximize “economic, environmental, and social value for our customers, communities, and planet” and provide everything your body needs and nothing that you do not when it comes to invigorating personal care products that are GMO-free, paraben-free, sulfate-free and cruelty-free.

“Wellnesse believes that a well-run business can have a tremendous positive impact on the world. That's why Wellnesse has an unwavering commitment to core values in every decision step of the process from supply chain to the final product.”

The newly launched Wellnesse personal care product line is of course an extension of her highly-successful WellnessMama brand she runs at where Katie focuses on providing simple answers for healthier families.

Who’s Behind Wellnesse?

Wellnesse was created by author and podcaster Katie Wells (CTNC, MCHC). Wells has written over 1,500 articles and three books, including The Wellness Mama Cookbook and The Wellness Mama 5-Step Lifestyle Detox. Well's was also named one of the 100 most influential people in wellness and health.

Katie Wells is best-known for her Wellness Mama blog and podcast. Wells markets the website as “the most trusted online source for naturally minded moms.” An extended fan-base of mothers seems to support this claim.

Katie Wells is also a mother of six kids. She started publishing DIY recipes online, telling readers how to make soap, shampoo, and other products at home using natural ingredients. Motivated by the success of her blog, Wells decided to launch her own natural products company in January 2020.

Wellnesse Products

As of February 2024, Wellnesse has five all-natural products: Whitening Toothpaste, Cleansing Shampoo, Smoothing Shampoo, Nourishing Conditioner, and Enriching Conditioner.

The company plans to launch additional products in the future, including charcoal toothpaste, children’s toothpaste, dry shampoo, sunscreen, and deodorant. These products are expected to roll out in Summer 2024.

All Wellnesse products are cruelty free, GMO free, paraben free, and sulfate free. As we’ve mentioned several times, the emphasis is on natural, effective ingredients is a building block of Wellnesse's philosophy.

Keep reading for a more detailed look at the products offered by Wellnesse.

Wellnesse Cleansing Shampoo for All Hair Types

Wellnesse Cleansing Shampoo for All Hair Types

Wellnesse’s Cleansing Shampoo can be used for all hair types.

  • Price: $16 per 8 oz (226g) tube ($14 with autoship subscription)
  • Ingredients: quinoa, melon extract, lavender
  • Functions/benefits: repairs hair damage and aids growth, restores natural shine, prevents breakage and split-ends

Wellnesse Cleansing Shampoo is currently available in one scent: Summer Melon & Dandelion. Like all other Wellnesse products, the Cleansing Shampoo is cruelty free, GMO free, paraben free, and sulfate free.

Wellnesse Nourishing Conditioner for All Hair Types

Wellnesse Nourishing Conditioner for All Hair Types

The Wellnesse Nourishing Conditioner is advertised as being safe for all hair types.

  • Price: $16 per 8 oz (226g) tube ($14 with autoship subscription)
  • Ingredients: quinoa, cold-pressed avocado butter, nettle leaf, argan oil, jojoba
  • Functions/benefits: repairs hair damage, aids hair growth, moisturizes, enhances shine, strengthens and revitalizes hair

Wellnesse Enriching Conditioner for Wavy, Curly Hair

Wellnesse Enriching Conditioner for Wavy, Curly Hair

The Wellnesse Enriching Conditioner comes in a coconut and verbena leaf variety. It’s marketed towards people with wavy or curly hair looking to hydrate and enrich their hair with nutrients.

  • Price: $16 per 8 oz (226g) tube ($14 with autoship subscription)
  • Ingredients: shea butter, argan oil, safflower, tomato fruit ferment extract, rice extract, keratin amino acids
  • Function/benefits: moisturizes and fights frizz, seals cuticles to maintain curl health, improves shine, hydrates and softens hair

Wellnesse Soothing Shampoo for Wavy, Curly Hair

Wellnesse Soothing Shampoo for Wavy, Curly Hair

Wellnesse’s Soothing Shampoo is advertised to people with wavy or curly hair looking to smooth and hydrate their curls.

  • Price: $16 per 8 oz (226g) tube ($14 with autoship subscription)
  • Ingredients: tomato, quinoa, chamomile flower
  • Function/benefits: enhances curl retention, repairs hair growth, provides pleasant scent

Wellnesse recommends pairing the formula with shea butter conditioner to lock in hydration.

Wellnesse Whitening Toothpaste

Wellnesse Whitening Toothpaste

Wellnesse offers an all natural Whitening Toothpaste in a fresh mint flavor. The mineralizing toothpaste uses natural ingredients to clean teeth, soothe gums, and freshen breath, giving you a great smile with no harsh chemicals.

  • Price: $12 per 4 oz (113g) tube ($10 with autoship subscription)
  • Ingredients: hydroxyapatite, aloe vera, green tea powder, neem oil
  • Function/benefits: strengthens enamel, eliminates disease-causing bacteria, whitens teeth, reduces staining, combats bad breath

Wellnesse Kits

Wellnesse also offers kits. Each kit contains 2 to 3 products at a discounted price. Kits include:

  • Wellnesse Essentials for All Hair Types (Cleansing Shampoo, Nourishing Conditioner, and Whitening Toothpaste): $40
  • Wellnesse Essentials for Wavy, Curly Hair (Smoothing Shampoo, Enriching Conditioner, and Whitening Toothpaste): $40
  • Hair Care Kit for All Hair Types (Cleansing Shampoo and Nourishing Conditioner): $30
  • Hair Care Kit for Wavy, Curly Hair (Smoothing Shampoo and Enriching Conditioner): $30

FAQs About Wellnesse

Q: Are Wellnesse products really all natural?

A: Yes– Wellnesse claims every ingredient in its products is natural. All formulas are also cruelty-free, GMO-free, sulfate-free, paraben-free, and phthalate-free.

Q: How does Wellnesse all-natural toothpaste work?

A: Wellnesse’s natural toothpaste uses hydroxyapatite, which is a naturally occurring mineral that strengthens tooth enamel, functioning similarly to fluoride but avoiding the negative effects. Wellnesse’s toothpaste also includes neem oil, green tea, and aloe vera– all of which help your teeth in various ways.

Q: Who created Wellnesse?

A: Wellnesse was created by Katie Wells, an expert in wellness best-known for her creation of Wellness Mama, a blog and podcast renowned for its committment to providing information to naturally-minded mothers.

Q: How does a Wellnesse subscription work?

A: All Wellnesse products also come with a subscription option. By subscribing to Wellnesse, you receive permanent discounts on all Wellnesse products. You also get regular shipments of one or more Wellnesse products at a frequency of your choice. You can cancel your subscription at any time.

Q: Where can you buy Wellnesse products?

A: As of February 2024, Wellnesse sells its products exclusively online through their website at The website ships anywhere in the United States.

Q: What is Wellnesse’s refund policy?

A: Wellnesse offers a 30 day money-back guarantee on your first purchase. If you are not completely satisfied, Wellnesse offers free returns, free refunds, and free exchanges to all customers within 30 days. Contact [email protected] to start your refund process.

Q: How much is shipping with Wellnesse?

A: Wellnesse offers free shipping on all orders over $40.

Final Thoughts

Wellnesse is a new natural products company founded by “Wellness Mama” Katie Wells. The company sells all natural toothpaste, shampoo, and conditioner. Their committment to providing quality, eco-friendly, and natural products is impressive, and their company is worthy of a second look for most consumers.

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