Smile Direct Club: 2020 Program Review Research

Smile Direct Club provides an effective at-home teeth straightening aligner and retainer that is guided by licensed orthodontists and personalized to maximize results for the user while minimizing costs.

Full Disclosure

A straight set of teeth is an indispensable asset. The teeth are often the first thing that someone notices and can make a lasting first impression, and having a good set of teeth can help to boost confidence and self-image. Unfortunately, many aspects of modern orthodontics are prohibitive to some. Braces can be expensive and painful, and the orthodontist's office is known universally as a place of fear and anxiety.

Smile Direct Club offers consumers a much-needed alternative to the pain and anxieties of traditional braces. The company produces at-home kits that help to align and straighten the teeth, freeing users from both the fear of the orthodontist and the embarrassment of the braces look. These kits and aligners can be purchased from the official website, where consumers are invited to take an assessment for eligibility.

What is Smile Direct Club?

There are many ways to improve a look, from wearing makeup to improving skincare regimens. However, when it comes to the teeth, options are fairly limited without professional intervention. The oral care market has already managed to find a way to develop and sell at-home solutions for whitening already, but what if consumers want straighter teeth? Braces are incredibly expensive and even painful. Smile Direct Club aims to change that.

Smile Direct Club creates plastic aligner trays that work similarly to braces. However, instead of tightening wires or adjusting positions, the user is given new aligners with a prescribed regimen to help easily push the teeth into the place they should be. With licensed dentists and orthodontists on staff, the company ships each new tray to the user as their alignment improves with the confidence of professional opinions.

Improving the teeth is more than just a matter of vanity. When someone has straightened teeth, everything from speaking to chewing – functions that the average person doesn’t even think twice about – becomes substantially easier. The creators at Smile Direct Club want to ensure that everyone has the ability to improve this feature, whether it be for the sake of greater confidence, improved functionality, or both.

Determining Eligibility for Smile Direct Club

While there are many people who may want to choose Smile Direct Club over more traditional forms of dental work, there are still certain requirements for membership in the club. By clicking the “Am I A Candidate?” button at the top-right corner of the home page, users will be taken to an assessment with a few questions to determine if this program is the right fit for them.

This assessment includes just a few questions, including why the user wants to straighten their teeth, as well as several images that consumers can compare to their own teeth alignment. After the seven questions, consumers will be graded on how good of a match Smile Direct Club might be for them.

If the user is approved, they are taken to a page that gives them the next instructions on their journey to straighter teeth. Users should know that this membership process could well be another form of marketing from Smile Direct Club; it might be the case that everyone who takes the test is told that they are a match for the club, even if they do not need braces. We recommend that consumers get the opinion of a dentist or an orthodontist to verify that they need braces in the first place before taking the Smile Direct Club eligibility test.

Setting Up A Smile Direct Club Account

After determining user eligibility, site visitors are given a few instructions. First, they need to go to a “SmileShop” that will allow the user to get a full 3D scan of their teeth and gums. These appointments can be booked online. The scan takes about 30 minutes and is included for free as part of the process.

Consumers that would rather take care of this part at home can also order one of the program’s impression kits. Available for $49, users can simply follow the instructions of the kit to make an imprint of their own teeth alignment. Regardless of which of the options they choose, users will receive a refund if the aligners fail to work for them.

A licensed orthodontist or dentist is in charge of reviewing the plan created for users, and professionals oversee the process throughout the use of the aligners. Before any of the aligners are sent out, consumers will need to choose how they will cover the cost.

The clear aligners are BPA-free, every customer receives several sets of custom, tight-fitting clear aligners to gradually shift their teeth into the desired position, the process normally takes 4-6 months on average. Once the user reaches their desired level of straightness in their teeth, they should order a new retainer every six months to keep freshness and maintain the results.

Frequently Asked Questions About Smile Direct Club

Here are answers to some of the most commonly asked questions consumers pose about Smile Direct Club and their products.

Q: What are benefits of Smile Direct Club clear aligners?

A: The aligners are snugly-fitted plastic trays that are custom-made to fit the user’s mouth, slowly shifting the teeth into a straightened and evenly spaced position. The alignment process is integral to effective straightening, so Smile Direct Club employs certified orthodontists to help guide users through this important element of the straightening journey.

Q: How often are the Smile Direct Club aligners used?

A: Based on a plan created by the affiliated professionals, users are sent new aligners periodically to continually push the teeth into the position that they are meant to be. Every new set of aligners makes small adjustments to the positions until desired straightness is eventually reached.

Q: How do users know if the clear aligners are right for them?

A: The assessment online asks consumers seven questions to determine if the user is eligible. If users try the aligners and they fail to work, refunds are provided by Smile Direct Club.

Q: Can the aligners be used by individuals with wisdom teeth intact?

A: Yes. Unless a dentist has already recommended the removal of the wisdom teeth, the user can be fitted for the aligners while their wisdom teeth are present. Another question consumers ask is if the user removes their wisdom teeth, how long should they wait before starting a regimen with the Smile Direct Club aligners? In this scenario, users should wait six weeks before they start using aligners. However, this waiting period can be reduced with a signed release form from the dentist or surgeon who performed the extraction. In any case, users should consult their dentist or orthodontist to verify that they are eligible to safely begin a Smile Direct Club aligning.

Q: Are there other aligner options?

A: Yes. Smile Direct Club also offers Nighttime Clear Aligners, which are meant for individuals with mild to moderate issues in spacing and crowding. They are worn 10 hours a night by eligible users, but they are not worn during the day.

Q: Does Smile Direct Club Offer Teeth Whitening Products?

A: Yes, Smile Direct Club offers a variety of teeth whitening kits as the oral care health company aims to deliver all of the bells and bristles whether it's the SmileDirectClub Electric Toothbrush, premium fluoride toothpaste, smile spa ultrasonic UV cleaning machine, bright on grin changer kit or the water flosser to compliment its aligners and retainers. The Smile Direct Club brighton teeth whitening products is a kit that comes with a blue LED whitening accelerator light, teeth strips and Bright Boost formula to deliver full enbrightenment.

All other questions can be directed to the customer service team.

Smile Direct Club Pricing

There are two ways that consumers can cover the cost of the invisible aligners: full payment or a payment plan. The price for upfront, total payment is $1895. However, consumers that want more of a budget-friendly option can make a $250 down payment, agreeing to make a payment of $85 per month until the remaining balance is paid.

If these aligners don’t fit properly, the user will be refunded.

Contacting the Creators of Smile Direct Club

Even though the website makes this entire process rather easy, there could be other questions that consumers have before investing their time and money. The customer service team allows users to submit their inquiries electronically with the form located here. 

To speak with a Smile Expert in real time, call 800-848-7566.

Final Thoughts

Smile Direct Club targets offers consumers a method to effectively straighten their teeth without ever leaving the comfort of home as SmileDirectClub takes the inconvenience out of the in-office visits and numerous appointments that come with traditional braces. Their custom aligners are crafted under direct supervision of a licensed orthodontist, and their low prices offer an affordable and safe way for users to straighten their teeth from home.

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Live Healthier
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